He has directed advertisements for major brands such as Tommy Hilfiger, Lavazza, Nokia. In 2006 he directed Romeo and Juliet, a five-minute commercial for H&M’s new denim brand.
LaChapelle’s work has been described as surrealist, grotesque, shocking and ironic. Ingrid Sischy, long-time editor of Interview magazine, has said there are three main aspects to his “strong and individualistic” photography: a sense of humour, political awareness and social awareness. His use of celebrities exaggerates aspects of their personalities and their personal lives.
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