Dieter Rams – Cold War Modern

50 years ago, record players didn’t look like machines. They looked like old-fashioned, brown wood furniture. But in 1956, Dieter Rams’s SK4 record player, nicknamed Snow White’s Coffin, changed all that.

Dieter Rams, one of the godfathers of 20th century Design gives us an insight into how he almost single-handedly revolutionized the look and functionality of Braun‘s electronics, and how that has been vicariously passed down to contemporary Apple designer Jonathan Ive.


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A lot happens when you stay up late at night.


18 Sep 2015

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