To kick off the new year, apropos of when gym memberships skyrocket, Equinox has launched a campaign titled “Commit to Something.” Shot by notable fashion photographer Steven Klein, the call to action isn’t just restricted to exercise, but is applied through varying areas of our lives including activism, sexuality, women’s rights and more. As reported by Adweek, ad agency Wieden and Kennedy, didn’t think committing to working out was compelling enough and thus, decided the expand the idea of committing to life in general — whether it be a cause, belief or lifestyle that may or may not be accepted by everyone.

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