Hot Wheels Secret Race Battle in Sydney

 

Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world’s fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney’s most historic buildings.

 

Client:
Mattel (AUS)
Senior Marketing Manager: Amanda Allegos
Senior Brand Manager: Ben Caddy
 
Agency:
Muse Amsterdam (NL) www.muse.nl
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg
 
Other:
Production & Animation: PostPanic (NL)
Technical supervision & Play-out: BeamSystems (NL)
Sound design: Massive Music
Local Agency Mattel: 2Fish (AUS)
Hardware: TDC (AUS)


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A lot happens when you stay up late at night.


15 Mar 2011

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