Reform Clothing

Dimitri Kalagas;
Having used the same photography as the base for their three previous look books, Reform approached me to give their marketing collateral a much needed refresh. Playing with concepts of customisation and colour, the resulting images aim to be both futuristic and surreal. All colouring was done in-camera. Final executions include a catalogue with centre foldout, a website overhaul, and posters”














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A lot happens when you stay up late at night.


27 Aug 2010

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