Social Animals

I love big fat and juicy booties typography in design… and as you can see the pages of this one are full of bold typog­ra­phy and equally bold illus­tra­tions witch is something that really inspires me! Hope it does the same to you.
The book was cre­ated for the client. What you see here is the front end — which deals with the brands voice, what to post, and how to uti­lize the dif­fer­ent social media chan­nels & out­lets to their advan­tages. The back end of the book is essen­tially a crash-course in the cod­ing & devel­op­ing aspects of those out­lets. Most of this con­tent is really only rel­e­vant to the mar­ket­ing man­agers at American Crew.
 
Since the top­ics in the book are quite hefty, we really needed to have fun with the design to keep the reader atten­tive! I guess if we did some edit­ing to the book, it could be re-purposed into a more “gen­eral” guide­line book for any brand wish­ing to inte­grate their busi­ness into the world of social media. – Brian Suter

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12 Nov 2011

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