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Submarine in Piazza Duomo, Milano

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Monday morning the crown of a massive submarine, has materialized from beneath the sidewalk in the center of Milan, in Piazza dei Mercanti near Piazza Duomo, along with . The elaborate, staged intervention is a marketing scheme by advertising agency M&C saatchi milano for Europe Assistance IT, an insurance group based in Italy, as part of their “protect your life” campaign and launch of the LifePark protection store.

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A lot happens when you stay up late at night.

04 Oct 2013

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