Submarine in Piazza Duomo, Milano

Monday morning the crown of a massive submarine, has materialized from beneath the sidewalk in the center of Milan, in Piazza dei Mercanti near Piazza Duomo, along with . The elaborate, staged intervention is a marketing scheme by advertising agency M&C saatchi milano for Europe Assistance IT, an insurance group based in Italy, as part of their “protect your life” campaign and launch of the LifePark protection store.

Something's wrong with this post?
Missing Images? Broken links?
Help Us. Report it!

submit editorial

A lot happens when you stay up late at night.

04 Oct 2013

2 K

Follow on instagram