After doing so many serious images of serious heros, I wanted to turn that idea on its head. We’re bombarded with imagery of tough sports athletes from all the major brands, but rarely does anyone celebrate the weekend warrior. — Dean Bradshaw

After doing so many serious images of serious heros, I wanted to turn that idea on its head. We’re bombarded with imagery of tough sports athletes from all the major brands, but rarely does anyone celebrate the weekend warrior.

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