To clarify: In South Africa if you drink and drive you could end up with hardened criminals, scary tow truck drivers or abusive policemen. This series is all about scare tactics. And it works.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Simon Lotze
Director: Robin Goode
Editor: Anthony Lee Martin
Production: Giant Films
Producer: Katherine Tripp, Laura Sampson
Additional credits: We Love Jam Cape Town, Bellville Studios, Searle Street Post
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A lot happens when you stay up late at night.